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Examines how place images are created, articulated, developed and assessed at a variety of scales and contexts. Chapters one through three present a theoretical analysis of how images are created, use insights from communication theory, as well as describe a ``vocabulary'' and ``grammar'' of effective place promotion. The remainder of the book analyzes specific types of place promotion in a series of thematic but example-rich chapters covering cities, suburbs, industrial towns, fairs and festivals, the countryside, the American west, China and Eastern Europe.
- Sales Rank: #5281365 in Books
- Published on: 1994-06
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.04" h x .79" w x 7.60" l, 1.68 pounds
- Binding: Hardcover
- 278 pages
From the Publisher
Examines how place images are created, articulated, developed and assessed at a variety of scales and contexts. Chapters one through three present a theoretical analysis of how images are created, use insights from communication theory, as well as describe a ``vocabulary'' and ``grammar'' of effective place promotion. The remainder of the book analyzes specific types of place promotion in a series of thematic but example-rich chapters covering cities, suburbs, industrial towns, fairs and festivals, the countryside, the American west, China and Eastern Europe.
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