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Gamification: A Simple Introduction & a Bit More, by Andrzej Marczewski
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This is a short and simple starter on Gamification (about 90 pages of content).
Described as "A great primer", this is mostly aimed at people who have not yet dipped their toes into this most fascinating of subjects. Among other things, it will arm you with a basics understanding of motivation, what to use to hook into that as well as examples of its use in the real world.
Written in plain English, Gamification: A Simple Introduction, is based on many months of continuing research, conversations with experts in game design, gamification, psychology and more as well as my own experience and insights into the application and understanding of gamification.
In this eBook I aim to answer some key questions;
What is Gamification?
Why is it important?
Do I need it?
How can I get started?
If you already know about Gamification, then this may not be the book for you. However, you may still find a few useful thoughts in here – like what game mechanics really are and a look at user types in gamified systems!
This is the second edition with more content, more examples and more ideas.
- Sales Rank: #591507 in eBooks
- Published on: 2013-11-19
- Released on: 2013-11-19
- Format: Kindle eBook
Most helpful customer reviews
1 of 1 people found the following review helpful.
nice basic guide
By rodelmo
A bit of informal writing, although since the book is indeed about gamification, then there's room for that. Eye opener, and quick guide through the basics of understanding gamification.
0 of 0 people found the following review helpful.
This book was the on ramp for me to Gamification
By Michael A. Hughes
This book was immensely useful to me. I am at the start of a project trying to increase user adoption of a customer service rep application and wondering how gamification could inform my designs. I tend to rate books on the ratio of how smart they make me for the effort expended. This book rated high! Although I have a PhD in Instructional Technology and years of experience in UX, I am new to gamification and was looking for the Cliff Notes version. Mr. Marczewski--for the win!
0 of 0 people found the following review helpful.
so I appreciate very much the book's price and the good quality of the know-how in the book
By cristian jujea
A professional introduction to gamification - it gets you well on your way to applying it properly. The author is slightly over-confident. It would have taken me a couple of weeks to gather the book's gamification know-how from free sources on the internet, so I appreciate very much the book's price and the good quality of the know-how in the book.
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