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Music Success in Nine Weeks
- Sales Rank: #2303222 in Books
- Published on: 2009
- Number of items: 1
- Binding: Paperback
- 184 pages
Most helpful customer reviews
12 of 12 people found the following review helpful.
Start Here to Get There
By Rosebud Book Reviews
This is an expensive, little manual that may be worth its weight in gold many times over for the right person. But that last provision is a critical one. I have had years in sales, marketing and public relations and can tell you that everything you need to launch a successful venture (whether that's in music or something else) is not only here but in a clear, concise, viable form that would be easy to implement--from the elevator pitch to optimizing your web site to grad-school in the use of social media. There is great networking advice and how-to's on formatting a press release and/or choosing a publicist.
This book's list of resources sent me to its Internet, and I am grateful for the straight dope on how to use the technical tools now out there. Too often our myopic friends at Face Book, MySpace, Twitter and YouTube assume we already know what we need to know. If time is money Music Success can save you a bundle. And the wisdom is solid: (from the section on networking) "The biggest goal of networking is: be Memorable. How do you do that? Simple: The more that they talk, the more memorable you are."
But here's the catch. Most people I've dealt with believe their product or service will, given the right opportunity, sell itself. Nothing sells itself. But having that correct orientation doesn't come easily. That's what I mean by the "right person." We are ego driven and blind to what works for others, so caught up in personality we don't realize (or appreciate) what it takes to cut through the clutter. Ariel Hyatt is right in starting with a chapter on "Getting Mentally Prepared," but I just bet many impatient readers will skip over what it says. My advice, read that chapter in the bookstore and if you do what it says, go back and buy the book--you've passed the test. If you don't, well as they say in show-biz, "Don't give up your day job."
What I would have added are concrete examples of how a musician or group actually do their pitch, have an ideal web site and/or use social media to build a fan base. I understand what the author is asking us to do but it would be much more compelling if I could experience it through what someone else has already done successfully. But I love the fill in the blanks tasks: "Ideas for getting your funnel filled, "What is the most interesting thing about you/your band as a story?" or "Start with blogs that you like and then list and check out 50 other blogs they link to."
Now if only I could sing or play an instrument.
[...]
6 of 7 people found the following review helpful.
+1/2 - Slim but useful workbook for developing a musician's on-line profile
By hyperbolium
Ariel Hyatt is a music publicist who's reinvented her practice to utilize social media and other on-line channels. Her book provides nine weekly lesson plans for developing your own on-line profile, including suggestions for optimizing your website, blogging, building a mailing list, creating a newsletter, involving your fans with surveys, and building a "continuum program" that incentivizes on-going purchases. The book is task-driven rather than theoretical, with the first written exercise happening only four pages into chapter one. This necessarily leaves out some detail that might be helpful; for example, the suggestion of offering a free MP3 doesn't indicate you must clear all the rights (including a mechanical license for cover songs), and the section on optimizing your website doesn't mention SEO. One could argue these topics are outside the book's scope, but a pointer to follow-up resources would be helpful.
Hyatt stresses the point that many musicians are reluctant to market themselves, and she wisely reframes the musician's career as a business. She points out that a musician who thinks their only job is to make good music is an idealist who's not really interested in having anyone hear their work. The steps she outlines will be difficult for some artists to carry out, but taken one at a time, and broken down into smaller tasks, they become part of your larger job as an artist. Her experience as a publicist, and particularly her understanding of what will get people's attention, is the key to her pitch. She provides compelling advice on how to connect with those who can help advance your career, garnering you more fans, gigs, rehearsal space, private shows, interns, and, eventually, money. She provides valuable guidance on how to make your press kit work on a web site, noting who will be visiting your website and for what purpose.
The downside to this book its brevity. The 184 page count includes 25 pages of fill-in-the-blanks worksheets (which can more cheaply be completed in the blank notebook Hyatt advises you to get), 11 lined end-chapter notes pages, and 43 "bonus" pages on traditional PR. The bonus sections are helpful, but don't speak to the book's stated on-line theme. Finally, though one might expect a publicist to publicize herself, the promotion of Hyatt's PR services on page 82 and the four pages of her company's offerings (including the ethically ambiguous ReviewYou dot com) at the back of the book seem opportunistic, especially given the book's high list price. Hyatt knows her stuff, and these exercises will methodically help you develop your business as a musician; just don't be disappointed by the page count. 3-1/2 stars, if allowed fractional ratings. [©2010 hyperbolium dot com]
2 of 2 people found the following review helpful.
Real World Advice
By dave carter
I've read so many books that tell you exactly how to negotiate with your superstar manager and major record label as you're signing on the dotted line, assured of millions. I think if I ever find myself in that position, I don't think I would be consulting a book. But with all the social networking sites out there, how do I know which ones really matter? What can I do on my own to pump up my upcoming show? How can I fully take advantage of the new wave of internet technology hitting the scene BEFORE everyone else figures it out? Ariel's book will answer all of these questions and MANY more. It's a real world book full or real world advice for an independent musician living and working in the real world.
We've all spent time asking "What can I do to promote my band?". This book not only gave me a plethora of resources and instruction, it lit a fire under my a** and got me out there promoting like a mad man. If you're looking for a healthy heaping of advice, instruction, and motivation, this is the book for you. BUY IT. It's a little pricy for a paperback, but it's much cheaper than hiring someone to explain this all to you. I would equally recommend "The Indie Band Survival Guide" that Ariel's expertise is quoted in.
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