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Why Women Wear What they Wear (Materializing Culture), by Sophie Woodward
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Each morning we establish an image and an identity for ourselves through the simple act of getting dressed. Why Women Wear What they Wear presents an intimate ethnography of clothing choice. The book uses real women's lives and clothing decisions-observed and discussed at the moment of getting dressed - to illustrate theories of clothing, the body, and identity. Woodward pieces together what women actually think about clothing, dress and the body in a world where popular media and culture presents an increasingly extreme and distorted view of femininity and the ideal body. Immediately accessible to all those who have stood in front of a mirror and wondered 'does my bum look big in this?', 'is this skirt really me?' or 'does this jacket match?', Why Women Wear What they Wear provides students of anthropology and fashion with a fresh perspective on the social issues and constraints we are all consciously or unconsciously negotiating when we get dressed.
- Sales Rank: #1713748 in Books
- Brand: Brand: Bloomsbury Academic
- Published on: 2007-12-15
- Released on: 2008-02-05
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .40" w x 6.14" l, .66 pounds
- Binding: Paperback
- 224 pages
- Used Book in Good Condition
Review
'Woodward writes in a marvellously clear and lively style, melding ethnographicanalysis nicely with an accomplished rendition of appropriate theory from herrelated fields. This book is ideal for undergraduate as well as graduate students, andwill be of value for researchers concerned with the body, fashion design, and retail. The book wears its learning lightly, provides fascinating case studies, and is a total delight to read.'Current Sociology
About the Author
Sophie Woodward is Lecturer at University College for the Creative Arts, and Research Associate at Nottingham Trent University.
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