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Reimagining Business History, by Philip Scranton, Patrick Fridenson
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Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. Reimagining Business History prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, and long-term environmental consequences.
During the past half century, the history of American business became an unusually active and rewarding field of scholarship, partly because of the primacy of postwar American capital, at home and abroad, and the rise of a consumer culture but also because of the theoretical originality of Alfred D. Chandler. In a field long given over to banal company histories and biographies of tycoons, Chandler took the subject seriously enough to ask about the large patterns and causes of corporate success. Chandler and his students found the richest material for theorizing about the course of business history in large companies and their institutional structures and cultures. Meantime, Scranton and others found smaller firms, those specializing in batch work as opposed to mass-produced goods, far closer to the norm and more telling.
Scranton and Fridenson believe that the time has come for a sweeping rethinking of the field, its materials, and the kinds of questions its practitioners should be asking. How can this field develop in an age of global markets, growing information technology, and diminishing resources? A transnational collaboration between two senior scholars, Reimagining Business History offers direction in forty-four short, pithy essays.
- Sales Rank: #1330569 in Books
- Published on: 2013-02-04
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .62" w x 6.00" l, .80 pounds
- Binding: Paperback
- 254 pages
Review
Business history too readily behaves as a smaller and submissive sibling of economics and economic history. In Reimagining Business History, the authors suggest more expansive and rewarding possibilities, and their attempt to push the field beyond its unacknowledged limits is to be applauded.
(Paul Duguid, University of California, Berkeley)Reimagining Business History belongs in American history and business collections alike and provides new approaches to understanding the evolution of companies, corporate strategies, and resources.
(Midwest Book Review)An important and provocative book, not only in terms of business history but also in terms of the wider discipline, as the authors’ plea for greater interaction with other historians.
(Joe Martin American Historical Review)I really hope that business historians will read this book, because it is apt to open new roads and strengthen the discipline in such a way as to make of it a more assertive component of the larger field of "Economic History," which cannot be left only to macro-econometricians.
(Vera Zamagni EH.Net) About the Author
Philip Scranton is University Board of Governors Professor, History of Industry and Technology, at Rutgers University and editor-in-chief of the journal Enterprise and Society. Patrick Fridenson is emeritus professor of international business history at the Ecole des Hautes Etudes en Sciences Sociales in Paris and founding editor of Entreprises et Histoire. Both are former presidents of the Business History Conference.
Most helpful customer reviews
1 of 3 people found the following review helpful.
Looking for a new book for a business history course
By Chris
I am teaching business history this fall for general liberal arts students and have been looking for a new book to replace John Steele Gordon's Empire of Wealth. This came up on my list and I just finished it. If I were teaching an more advanced (intro grad) course, I would absolutely use it. I'm not sure about undergrads with no prior experience, since it assumes knowledge they may not have. That said, I really liked the serious questioning of the issues in the field and the suggestions for future research. If I do any independent work with majors who have a special interest in business history, or if I work with grad students on this topic, I would highly recommend this,
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